Our journey began with a cycle and a ​dream. In the early days, our founder, ​Salimuddin Saiyed, embarked on this ​path with nothing but his passion for ​fresh produce and a relentless work ​ethic. He started by delivering directly ​to shops on his bicycle, determined to ​provide the highest quality fruits and ​vegetables. Eighteen years of hard work have ​borne fruit (pun intended!). All ​Seasons has blossomed into a well-​respected name in Leicester’s fresh ​produce industry. We remain true to ​our core values – providing the ​freshest seasonal and exotic produce, ​sourced directly from reliable farms, ​while delivering exceptional service.